Advertising, personal selling, sales promotion, and public ...

[Melani1276]

Advertising, personal selling, sales promotion, and public relations are called
 A) promotion mix ingredients.
  B) marketing mix components.
  C) characteristics of a product.
  D) advertising tools.
  E) nonpersonal communication.

Question 2

Christy Bridgman is considering the purchase of a new fax machine for her real estate office. She is considering a machine that doesn't have as many functions but is available at a considerably lower price than her current machine. She is engaged in ____ analysis.
 A) vendor
  B) downsizing
  C) strategic
  D) value
  E) profit

[helenmarkerine]

Answer to Question 1

A

Answer to Question 2

D

[Melani1276]

Thank you

[helenmarkerine]

No problemo