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Author Question: ________ coordinates media advertising, direct mail, personal selling, sales promotion, public ... (Read 76 times)

jenna1

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on: Jun 28, 2018
________ coordinates media advertising, direct mail, personal selling, sales promotion, public relations, and sponsorships -- to produce a unified, customer-focused promotional message.
 a. Indirect evaluation
 b. Integrated marketing communications
 c. Marketing canaps
 d. Branding

Question 2

Researchers measure concepts through a process known as generalization.
 
 Indicate whether the statement is true or false


sierramartinez

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

false


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jenna1

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Reply #2 on: Jun 28, 2018
Thank you


sierramartinez

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Reply #3 on: Jun 28, 2018
No problemo


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