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Author Question: Advertising, personal selling, sales promotion, and public relations are called A) promotion mix ... (Read 161 times)

Melani1276

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on: Jun 29, 2018
Advertising, personal selling, sales promotion, and public relations are called
 A) promotion mix ingredients.
  B) marketing mix components.
  C) characteristics of a product.
  D) advertising tools.
  E) nonpersonal communication.

Question 2

Christy Bridgman is considering the purchase of a new fax machine for her real estate office. She is considering a machine that doesn't have as many functions but is available at a considerably lower price than her current machine. She is engaged in ____ analysis.
 A) vendor
  B) downsizing
  C) strategic
  D) value
  E) profit


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helenmarkerine

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D


Melani1276

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Reply #2 on: Jun 29, 2018
Thank you


helenmarkerine

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Reply #3 on: Jun 29, 2018
No problemo


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