This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Cranola Inc has newly set up a website where customers can obtain information as well as buy its ... (Read 57 times)

123654777

  • Hero Member
  • *****
  • Posts: 585
on: Jun 29, 2018
Cranola Inc has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85 of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
 a. Pop-under ads
  b. Interstitial ads
  c. Buzz marketing
  d. Search engine optimization

Question 2

A young mother consistently buys Oreos for a special treat, which her kids love. However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste. Which mode of consumer decision making does this demonstrate?
 a. Clutter
  b. Variety seeking
  c. Cognitive dissonance
  d. Stratification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


123654777

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 29, 2018
Thank you :)


jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Your heart beats over 36 million times a year.

Patient Information Supplied When Scheduling Hospital Admissions Patient Information Supplied When Scheduling Hospital Admissions
Laboratory Requisition Information Laboratory Requisition Information
Older participants remember more information than younger participants when material has emotional ... Older participants remember more information than younger participants when material has emotional ...
How many pounds of yeast must the manufacturer start with to obtain 550 lb at the end of 12 h? How many pounds of yeast must the manufacturer start with to obtain 550 lb at the end of 12 h?
a) Preformed mediators released by mast cells and their actions. (b) Newly synthesized mediators ... a) Preformed mediators released by mast cells and their actions. (b) Newly synthesized mediators ...
The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ... The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ...
Video: Introduction to Pre-eclampsia

For a complete list of videos, visit our video library