This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Cranola Inc has newly set up a website where customers can obtain information as well as buy its ... (Read 125 times)

123654777

  • Hero Member
  • *****
  • Posts: 585
on: Jun 29, 2018
Cranola Inc has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85 of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
 a. Pop-under ads
  b. Interstitial ads
  c. Buzz marketing
  d. Search engine optimization

Question 2

A young mother consistently buys Oreos for a special treat, which her kids love. However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste. Which mode of consumer decision making does this demonstrate?
 a. Clutter
  b. Variety seeking
  c. Cognitive dissonance
  d. Stratification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


123654777

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 29, 2018
Thank you :)


jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Sharing patient information with colleagues is an important nursing role Sharing patient information with colleagues is an important nursing role
Everyday situations sometimes present opportunities for children to build information processing ... Everyday situations sometimes present opportunities for children to build information processing ...
Patient Information Supplied When Scheduling Hospital Admissions Patient Information Supplied When Scheduling Hospital Admissions
Surfing the Internet for nutrition information Surfing the Internet for nutrition information
How to obtain more bacteria culture from already developed colony in HS medium How to obtain more bacteria culture from already developed colony in HS medium
8.The following table contains DNA-sequence information compiled by Marilyn Kozak (1987). The ... 8.The following table contains DNA-sequence information compiled by Marilyn Kozak (1987). The ...
Video: Lipid digestion - mouth, stomach and small intestine

For a complete list of videos, visit our video library