This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Cranola Inc has newly set up a website where customers can obtain information as well as buy its ... (Read 58 times)

123654777

  • Hero Member
  • *****
  • Posts: 585
on: Jun 29, 2018
Cranola Inc has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85 of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
 a. Pop-under ads
  b. Interstitial ads
  c. Buzz marketing
  d. Search engine optimization

Question 2

A young mother consistently buys Oreos for a special treat, which her kids love. However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste. Which mode of consumer decision making does this demonstrate?
 a. Clutter
  b. Variety seeking
  c. Cognitive dissonance
  d. Stratification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


123654777

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 29, 2018
Thank you :)


jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Mechanisms that convey positional information during embryonic development. Mechanisms that convey positional information during embryonic development.
The medical assistant reviews the PDR for information related to a drug. The medical assistant reviews the PDR for information related to a drug.
Organizing Drug Information by Therapeutic Classification Organizing Drug Information by Therapeutic Classification
A Bluetooth adapter that plugs into the DLC and transmits global OBD II information to a smart phone ... A Bluetooth adapter that plugs into the DLC and transmits global OBD II information to a smart phone ...
Hypothetical Exchanges of Information within the Brain of a Patient with Visual Agnosia Hypothetical Exchanges of Information within the Brain of a Patient with Visual Agnosia
8.The following table contains DNA-sequence information compiled by Marilyn Kozak (1987). The ... 8.The following table contains DNA-sequence information compiled by Marilyn Kozak (1987). The ...
Video: Osmosis - Isotonic, Hypotonic, and Hypertonic​ Solutions

For a complete list of videos, visit our video library