Cranola Inc has newly set up a website where customers can obtain ...

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Cranola Inc has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85 of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
 a. Pop-under ads
  b. Interstitial ads
  c. Buzz marketing
  d. Search engine optimization

Question 2

A young mother consistently buys Oreos for a special treat, which her kids love. However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste. Which mode of consumer decision making does this demonstrate?
 a. Clutter
  b. Variety seeking
  c. Cognitive dissonance
  d. Stratification

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Answer to Question 1

d

Answer to Question 2

b

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