This topic contains a solution. Click here to go to the answer

Author Question: Web ads in digital and social media are intended to drive traffic off of the site where the digital ... (Read 49 times)

jon_i

  • Hero Member
  • *****
  • Posts: 549
Web ads in digital and social media are intended to drive traffic off of the site where the digital ad is run.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertising educates consumers. In an essay, describe the pros of advertisement with reference to educating consumers.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jsherida

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

True

Answer to Question 2

Advertising Informs - Supporters of advertising argue that advertising educates consumers, equipping them with the information they need to make informed purchase decisions. By regularly assessing information and advertising claims, consumers become more educated regarding the features, benefits, functions, and value of products. Further, consumers can become more aware of their own tendencies
toward being persuaded by certain types of product information. Historically, the very positive position has been offered that advertising is clearly an immensely powerful instrument for the elimination of ignorance.. Now, that might be a little bit overstated, but according to this argument, better educated consumers enhance their lifestyles
and economic power through astute marketplace decision makingcan't argue with
that

A related argument is that advertising reduces product search timethat is, the amount of time an individual spends to search for desired products and services is reduced because of advertising, access to the Web, and mobile messages from advertisers. The large amount of information readily available through advertising and Web Sites allows consumers to easily assess information about the potential value of brands without spending time and effort traveling from retail store to retail store trying to evaluate each one. The information contained in an advertisement reduces drastically the cost of search..

Another aspect of informing the public has to do with the role advertising can play in communicating about important social issues.




jon_i

  • Member
  • Posts: 549
Reply 2 on: Jun 29, 2018
Gracias!


bimper21

  • Member
  • Posts: 309
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

For a complete list of videos, visit our video library