Answer to Question 1
True
Answer to Question 2
Advertising Informs - Supporters of advertising argue that advertising educates consumers, equipping them with the information they need to make informed purchase decisions. By regularly assessing information and advertising claims, consumers become more educated regarding the features, benefits, functions, and value of products. Further, consumers can become more aware of their own tendencies
toward being persuaded by certain types of product information. Historically, the very positive position has been offered that advertising is clearly an immensely powerful instrument for the elimination of ignorance.. Now, that might be a little bit overstated, but according to this argument, better educated consumers enhance their lifestyles
and economic power through astute marketplace decision makingcan't argue with
that
A related argument is that advertising reduces product search timethat is, the amount of time an individual spends to search for desired products and services is reduced because of advertising, access to the Web, and mobile messages from advertisers. The large amount of information readily available through advertising and Web Sites allows consumers to easily assess information about the potential value of brands without spending time and effort traveling from retail store to retail store trying to evaluate each one. The information contained in an advertisement reduces drastically the cost of search..
Another aspect of informing the public has to do with the role advertising can play in communicating about important social issues.
Eating is a nutritional as well as a social time
Social Stress and Cocaine Intake
Otitis Media in Children
In the box on upward social mobility on page 82, we discussed how Latinos face a similar situation. ...
Management Information Systems: Managing the Digital Firm, 15th Edition
Topic Media