Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class. Rad productions is in the process of airing an advertisement which depicts a sports drink that provides athletes with more energy than other drinks. However, it is not stated what causes the added energy. It is most likely that the FTC would require a(n) from the manufacturing firm.
a. appropriation
b. stealth sponsorship
c. disclaimer
d. affirmative disclosure
Question 2
__________________ refers to a circumstance in which a failed effort at service recovery is as bad or worse than no effort at all.
Fill in the blank(s) with correct word
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