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Author Question: CarlBerrys, a department store, has launched a series of advertisements inviting people to do their ... (Read 28 times)

kfurse

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on: Jun 29, 2018
CarlBerrys, a department store, has launched a series of advertisements inviting people to do their holiday shopping at their store. This is an example of .
 a. institutional advertising
  b. delayed response advertising
  c. corporate advertising
  d. advocacy advertising

Question 2

What is often the most important tangible aspect of a service offering?
 a. The physical environment
  b. The delivery of the service by service personnel
  c. The service experience itself
  d. All of these are equally important aspects of a service offering.
  e. None of these are important aspects of a service offering.


jasonq

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


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