CarlBerrys, a department store, has launched a series of advertisements inviting people to do their holiday shopping at their store. This is an example of .
a. institutional advertising
b. delayed response advertising
c. corporate advertising
d. advocacy advertising
Question 2
What is often the most important tangible aspect of a service offering?
a. The physical environment
b. The delivery of the service by service personnel
c. The service experience itself
d. All of these are equally important aspects of a service offering.
e. None of these are important aspects of a service offering.
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