Author Question: In the context of social media advertising, earned media are brand assets or objects created within ... (Read 195 times)

storky111 · **on:** Jun 29, 2018

In the context of social media advertising, earned media are brand assets or objects created within social networks by organizations.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan The best car in the world urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said Dealer Promotion Allowance125.00. Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising. The first time Joe had seen the Toyota Camry was in a magazine which displayed the slogan The best car in the world. The slogan is an example of .
a. unfair advertising
b. slander
c. subliminal advertising
d. puffery