Author Question: In the context of social media advertising, which of the following is a reason for online ... (Read 31 times)

Melani1276 · **on:** Jun 29, 2018

In the context of social media advertising, which of the following is a reason for online resistance?
a. The absolute cost for ads placed in traditional media tends to be lower than those placed on the Web.
b. Social media provide a seamless interface with television.
c. Consumers have a perception that marketers and advertisers are stomping on their sacred territory.
d. Consumers are cautious because the Internet leaves a trail of digital footprint.

Question 2

Manuel wants to buy a Sony PlayStation because his friends have several versions of this technology and he has enjoyed playing games with them. However, he is distracted by the ads for other games and is not sure which product to purchase. In this scenario, Manuel is encountering:
a. cognitive dissonance.
b. a high degree of brand loyalty.
c. advertising clutter.
d. predecisional distortion