Author Question: Explain the role of online privacy in social media advertising. What are cyber-identity theft and ... (Read 114 times)

nmorano1 · **on:** Jun 29, 2018

Explain the role of online privacy in social media advertising. What are cyber-identity theft and online resistance?
How can they affect social media advertising? List out the ways in which individuals can protect themselves. What is the consequence of blocking websites that track your digital footprint?

Question 2

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome realized that he did not have a blender for the party. This is an example of .
a. an information search
b. an alternative evaluation
c. cognitive dissonance
d. a need state

KKcool · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

It is key to explore consumer perception of both privacy and security because security refers to how safe the site or app is and privacy is more about how the host maintains consumer data and online consumer behavior. Establishing the highest standards for privacy and security are important for online brand managers. Doing so can help e- tailers make sure that they are accurately addressing concerns that their customers have that could prevent them from completing online transactions.
Cyber-identity theft is having one's identity stolen by online or digital means. It can inhibit some consumers from shopping and banking online. Online resistance is an attitude or behavior against the digital movement, at times. It can occur if consumers perceive that marketers and advertisers are trying to stomp on their sacred territory in the social media. Both of these can reduce online sales and transactions and thus the effectiveness of online advertising.
To protect their privacy, individuals can clear out needless cookies, read privacy policies, and pay attention to logos that show that a site has been endorsed or is a member of a third-party privacy endorser, known as a privacy seal. Though difficult to do, they can also keep a track of their digital footprint and choose to make their social media data private through the privacy settings of the websites.
People can choose to block websites that keep track of their online browsing data. This way their privacy will be more secure from unwanted intrusions. However, blocking these websites also means that fewer number of relevant or useful online ads will reach these people.

Answer to Question 2

d