This topic contains a solution. Click here to go to the answer

Author Question: ____________ pricing objectives stress processing large numbers of customers or their possessions. ... (Read 30 times)

james0929

  • Hero Member
  • *****
  • Posts: 586
____________ pricing objectives stress processing large numbers of customers or their possessions.
 Fill in the blank(s) with correct word

Question 2

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. Which of the following is most likely a reason for this?
 a. The ad will reach a large number of readers because magazines have a wider reach than other media vehicles.
  b. The readers will be exposed to the ad many times because magazines have a higher frequency than most newspapers.
  c. The ads will get the readers' undivided attention because magazines are free from ad clutter.
  d. The readers of this magazine are highly interested in the magazine, so the ad will get voluntary exposure.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Swizqar

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

Volume-Oriented

Answer to Question 2

d




james0929

  • Member
  • Posts: 586
Reply 2 on: Jun 29, 2018
:D TYSM


mammy1697

  • Member
  • Posts: 341
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

For a complete list of videos, visit our video library