This topic contains a solution. Click here to go to the answer

Author Question: ____________ pricing objectives stress processing large numbers of customers or their possessions. ... (Read 104 times)

james0929

  • Hero Member
  • *****
  • Posts: 586
____________ pricing objectives stress processing large numbers of customers or their possessions.
 Fill in the blank(s) with correct word

Question 2

Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12 to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. Which of the following is most likely a reason for this?
 a. The ad will reach a large number of readers because magazines have a wider reach than other media vehicles.
  b. The readers will be exposed to the ad many times because magazines have a higher frequency than most newspapers.
  c. The ads will get the readers' undivided attention because magazines are free from ad clutter.
  d. The readers of this magazine are highly interested in the magazine, so the ad will get voluntary exposure.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Swizqar

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

Volume-Oriented

Answer to Question 2

d




james0929

  • Member
  • Posts: 586
Reply 2 on: Jun 29, 2018
:D TYSM


sultansheikh

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Excellent

 

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

For a complete list of videos, visit our video library