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Author Question: Which of the following is a disadvantage of using television as a medium of advertising? a. Lack of ... (Read 27 times)

wenmo

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on: Jun 29, 2018
Which of the following is a disadvantage of using television as a medium of advertising?
 a. Lack of audience selectivity
  b. Poor audience attitude
  c. High cost-per-contact
  d. Minimal creative opportunities

Question 2

Which of the following claims demonstrates puffery in advertising?
 a. Only Crest Earns the Dental Seal of Approval Among All Major Brands
  b. Ford Trucks Have Lower MPG than Chevy Trucks
  c. Tide Beats Cheer in Sales 8th Year in a Row
  d. World's Best Cup of Coffee Served with a Smile Here


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flannelavenger

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


wenmo

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Reply 2 on: Jun 29, 2018
Gracias!

Zebsrer

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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