This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is a disadvantage of using television as a medium of advertising? a. Lack of ... (Read 77 times)

wenmo

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
Which of the following is a disadvantage of using television as a medium of advertising?
 a. Lack of audience selectivity
  b. Poor audience attitude
  c. High cost-per-contact
  d. Minimal creative opportunities

Question 2

Which of the following claims demonstrates puffery in advertising?
 a. Only Crest Earns the Dental Seal of Approval Among All Major Brands
  b. Ford Trucks Have Lower MPG than Chevy Trucks
  c. Tide Beats Cheer in Sales 8th Year in a Row
  d. World's Best Cup of Coffee Served with a Smile Here


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flannelavenger

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


wenmo

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Gracias!

vickyvicksss

  • Member
  • Posts: 351
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Fluid Thioglycolate Medium (FTM) Fluid Thioglycolate Medium (FTM)
Stars and the Interstellar Medium Stars and the Interstellar Medium
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
Apply oil or lotion to the entire leg with effleurage. Use light to medium pressure to warm ... Apply oil or lotion to the entire leg with effleurage. Use light to medium pressure to warm ...
Longitudinal and horizontal effleurage to the thigh. Apply with medium pressure to warm tissues. Longitudinal and horizontal effleurage to the thigh. Apply with medium pressure to warm tissues.
A group of children were asked how many hours a day they spend watching television. A group of children were asked how many hours a day they spend watching television.
Video: DNA close up Animation

For a complete list of videos, visit our video library