The ______________ framework maintains that the bundle of ...

[littleanan]

The ______________ framework maintains that the bundle of benefits a customer receives emerges from the customer's interaction with the service contact personnel and the inanimate service environment.
 Fill in the blank(s) with correct word

Question 2

Media decisions are critically important for two reasons. One of these reasons is that:
 a. advertisers need to develop creative messages for their target audiences.
  b. advertisers need media to reach audiences that are likely in need of the information.
  c. ad messages should sound credible to the audience.
  d. they directly empower consumers.

[tennis14576]

Answer to Question 1

Servuction

Answer to Question 2

b