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Author Question: The ______________ framework maintains that the bundle of benefits a customer receives emerges from ... (Read 33 times)

littleanan

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on: Jun 29, 2018
The ______________ framework maintains that the bundle of benefits a customer receives emerges from the customer's interaction with the service contact personnel and the inanimate service environment.
 Fill in the blank(s) with correct word

Question 2

Media decisions are critically important for two reasons. One of these reasons is that:
 a. advertisers need to develop creative messages for their target audiences.
  b. advertisers need media to reach audiences that are likely in need of the information.
  c. ad messages should sound credible to the audience.
  d. they directly empower consumers.


tennis14576

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

Servuction

Answer to Question 2

b


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