Author Question: Pay-for-inquiry advertising is a payment scheme in which the medium gets paid by advertisers based ... (Read 63 times)

Sportsfan2111 · **on:** Jun 29, 2018

Pay-for-inquiry advertising is a payment scheme in which the medium gets paid by advertisers based on the number of inquiries received in response to an ad.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: Ads of a particular era focused on the product itself, using lots of copy while lacking the real-world
context of accurate information. This is a dominant characteristic of the era.
a. designer
b. peace, love, and the creative revolution
c. World War II and the 1950s
d. P.T. Barnum Era