Author Question: One big advantage for advertisers using the Internet as their medium is that: a. it is much more ... (Read 59 times)

storky111 · **on:** Jun 29, 2018

One big advantage for advertisers using the Internet as their medium is that:
a. it is much more secure than traditional forms of media.
b. consumers consider commercial messages via Internet to be more reliable.
c. the format is unique and uncluttered because few commercial organizations use it.
d. it is a precise way to target particular markets and narrow segments.

Question 2

Ethan owns a Redwood Bicycle, a brand of high-tech bicycles known the world over. He is admired among his friends at the university for owning a Redwood Bicycle. This scenario demonstrates the concept of _________ .
a. an internal search
b. conversion
c. cultural capital
d. variety seeking