This topic contains a solution. Click here to go to the answer

Author Question: In the world of advertising and promotion, CPM is a common measure of media efficiency. What does ... (Read 87 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
In the world of advertising and promotion, CPM is a common measure of media efficiency. What does the M in
  CPM stand for?
 a. Media plan
  b. Media class
  c. The share of voice
  d. The Roman numeral for 1,000

Question 2

During the , advertising messages were primarily informational in nature.
 a. preindustrializatio n era (pre-1800)
  b. designer era (1980 to 1992)
  c. P.T. Barnum era (1875 to 1918)
  d. 1920s (1918 to 1929)



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sierray

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

d

Answer to Question 2

a





 

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

For a complete list of videos, visit our video library