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Author Question: In the world of advertising and promotion, CPM is a common measure of media efficiency. What does ... (Read 16 times)

darbym82

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on: Jun 29, 2018
In the world of advertising and promotion, CPM is a common measure of media efficiency. What does the M in
  CPM stand for?
 a. Media plan
  b. Media class
  c. The share of voice
  d. The Roman numeral for 1,000

Question 2

During the , advertising messages were primarily informational in nature.
 a. preindustrializatio n era (pre-1800)
  b. designer era (1980 to 1992)
  c. P.T. Barnum era (1875 to 1918)
  d. 1920s (1918 to 1929)


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Sierray

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


darbym82

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Reply #2 on: Jun 29, 2018
Thank you


Sierray

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Reply #3 on: Jun 29, 2018
No problemo


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