This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In the world of advertising and promotion, CPM is a common measure of media efficiency. What does ... (Read 32 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
In the world of advertising and promotion, CPM is a common measure of media efficiency. What does the M in
  CPM stand for?
 a. Media plan
  b. Media class
  c. The share of voice
  d. The Roman numeral for 1,000

Question 2

During the , advertising messages were primarily informational in nature.
 a. preindustrializatio n era (pre-1800)
  b. designer era (1980 to 1992)
  c. P.T. Barnum era (1875 to 1918)
  d. 1920s (1918 to 1929)


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sierray

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


darbym82

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 29, 2018
Thank you


Sierray

  • Sr. Member
  • ****
  • Posts: 343
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Common arachnids. Common arachnids.
Pollen from a variety of common plants Pollen from a variety of common plants
Adults around the world living with HIV in 2009 Adults around the world living with HIV in 2009
How The World Is Urbanizing How The World Is Urbanizing
Most Common Uropathogens Most Common Uropathogens
Topic Media Topic Media
Video: Activation Energy - Valence Electrons

For a complete list of videos, visit our video library