How did early marketers establish a degree of power with their brands?
a. By getting consumers to identify them and pay higher prices for them
b. By creating normal and ordinary products so that consumers would easily accept them
c. By motivating general stores and grocers to replace branded products with unmarked products
d. By reducing their prices of products
Question 2
A carefully focused, customer-oriented services strategy frequently allows service organizations to acquire new customers in poor times.
Indicate whether the statement is true or false
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