Author Question: You are working on a new media plan. You remind yourself that the true power of a media plan rests ... (Read 29 times)

Bernana · **on:** Jun 29, 2018

You are working on a new media plan. You remind yourself that the true power of a media plan rests on the , that is, knowing what you are trying to do with your media, and matching those objectives with your media choices.
a. share of volume
b. media class
c. media continuity
d. media strategy

Question 2

During the 1920s, fantasy advertisements dominated the ad industry.
a. True
b. False
Indicate whether the statement is true or false