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Author Question: Amanda is determining the media plan for her tax accounting business. She is currently selecting an ... (Read 106 times)

mmm

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on: Jun 29, 2018
Amanda is determining the media plan for her tax accounting business. She is currently selecting an advertising medium and is looking for a medium that is not expensive, allows for a short lead time, has large reach, and provides frequent communication. Based on these, Amanda should avoid
 A) direct mail.
  B) television.
  C) radio.
  D) outdoor advertising.
  E) magazines.

Question 2

____ are online users who do not participate in any digital online media.
 A) Collectors
  B) Spectators
  C) Inactives
  D) Creators
  E) Critics


ecox1012

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

C


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