Author Question: Which of the following is true of a body copy? a. It consists of fewer words than the subhead. b. ... (Read 160 times)

CQXA

  • Hero Member
  • *****
  • Posts: 546
Which of the following is true of a body copy?
 a. It consists of fewer words than the subhead.
  b. It is the visual component of an advertisement.
  c. It tells a complete story of a brand and reinforces the headline.
  d. It is more likely to be read by people than the headline and subhead.

Question 2

Which of the following is true of crowdsourcing?
 a. It refers to managing the supply chain system in a way that will most effectively reach the target markets.
  b. It aims at getting consumers more involved with and committed to a brand.
  c. It indicates the process of describing the firm's objectives for the brand in the near term and long term.
  d. It refers to passive, intrusive advertising.



matt95

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

c

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

For a complete list of videos, visit our video library