Author Question: Which of the following is true of a body copy? a. It consists of fewer words than the subhead. b. ... (Read 176 times)

CQXA

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Which of the following is true of a body copy?
 a. It consists of fewer words than the subhead.
  b. It is the visual component of an advertisement.
  c. It tells a complete story of a brand and reinforces the headline.
  d. It is more likely to be read by people than the headline and subhead.

Question 2

Which of the following is true of crowdsourcing?
 a. It refers to managing the supply chain system in a way that will most effectively reach the target markets.
  b. It aims at getting consumers more involved with and committed to a brand.
  c. It indicates the process of describing the firm's objectives for the brand in the near term and long term.
  d. It refers to passive, intrusive advertising.



matt95

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Answer to Question 1

c

Answer to Question 2

b



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