Which of the following is true of a body copy?
a. It consists of fewer words than the subhead.
b. It is the visual component of an advertisement.
c. It tells a complete story of a brand and reinforces the headline.
d. It is more likely to be read by people than the headline and subhead.
Question 2
Which of the following is true of crowdsourcing?
a. It refers to managing the supply chain system in a way that will most effectively reach the target markets.
b. It aims at getting consumers more involved with and committed to a brand.
c. It indicates the process of describing the firm's objectives for the brand in the near term and long term.
d. It refers to passive, intrusive advertising.
Primary pulse points of the body.
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