Which of the following are the five standard techniques used in ...

[karlynnae]

Which of the following are the five standard techniques used in preparing body copy?
 a. Celebrity, narrative, slogan, straight-line, and teaser
  b. Social, multicultural, response, evaluative, and dialogue
  c. Straight-line, dialogue, testimonial, narrative, and direct response
  d. Testimonial, narrative, evaluative, developmental, and thumbnail

Question 2

__________ has emerged as the most significant form of consumer control over information creation and communication.
 a. Web advertising
  b. Social media
  c. Interactive television
  d. Direct marketing

[Juro]

Answer to Question 1

c

Answer to Question 2

b

[karlynnae]

Excellent

[meganmoser117]

Thanks for the timely response, appreciate it