Author Question: An advertisement for a Michigan resort features the headline, Endless Coast. Endless Sand. Endless ... (Read 89 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
An advertisement for a Michigan resort features the headline, Endless Coast. Endless Sand. Endless Sunset.
  Endless Time. Lighthouse Harbor Lodge.. The primary purpose of this headline is to:
 a. identify the brand.
  b. establish a tone or emotion.
  c. select the audience.
  d. give advice to the reader.

Question 2

A fee system is much like that used by consultants or attorneys, whereby the advertiser and the agency agree on an hourly rate for different services provided.
 a. True
  b. False
 Indicate whether the statement is true or false



blfontai

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

b

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

For a complete list of videos, visit our video library