Author Question: An advertisement for a Michigan resort features the headline, Endless Coast. Endless Sand. Endless ... (Read 125 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
An advertisement for a Michigan resort features the headline, Endless Coast. Endless Sand. Endless Sunset.
  Endless Time. Lighthouse Harbor Lodge.. The primary purpose of this headline is to:
 a. identify the brand.
  b. establish a tone or emotion.
  c. select the audience.
  d. give advice to the reader.

Question 2

A fee system is much like that used by consultants or attorneys, whereby the advertiser and the agency agree on an hourly rate for different services provided.
 a. True
  b. False
 Indicate whether the statement is true or false



blfontai

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

b

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

For a complete list of videos, visit our video library