Which of the following dimensions is NOT incorporated into the SERVQUAL scale?
a. Tangibles
b. Reliability
c. Responsiveness
d. Assurance
e. Apathy
Question 2
Which of the following is a word, name, phrase, symbol, or design that is used by a manufacturer or merchant to identify and distinguish its goods from those sold by others?
a. copyright
b. trademark
c. service mark
d. patent