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Author Question: From a broad perspective, ( ) means effective communication and promotion of the franchised product ... (Read 68 times)

jlmhmf

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on: Jun 29, 2018
From a broad perspective, ( ) means effective communication and promotion of the franchised product or service to the targeted audience.
 a. market research
  b. public relations
  c. advertising
  d. marketing philosophy

Question 2

A service blueprint is a design and communication tool for marketers to envision and plan the service performance.
 
 Indicate whether the statement is true or false


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bookworm410

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C. Advertising. See Advertising Manual section of chapter for discussion and illustrations.

Answer to Question 2

T


jlmhmf

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

dawsa925

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Reply 3 on: Yesterday
Excellent

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