Author Question: A service exists only during its enactment and, as a result, may be customized to fit an individual ... (Read 35 times)

chandani · **on:** Jun 29, 2018

A service exists only during its enactment and, as a result, may be customized to fit an individual customer's needs or desires.

Indicate whether the statement is true or false

Question 2

During tough economic times, many companies rely on the memories of the good old days to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010 . The company introduced throwback versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future. Nearly everyone in advertising understands the powerful role emotions can play in advertising, but in addition, emotions can:
a. be the only tool available when the objective is to persuade the consumer.
b. become a product attribute linked to the brand
c. be an excellent tool for use in repetition, slogans and jingles.
d. never become part of the product.