Author Question: During the context of providing a service to a customer, the opportunity exists for ______________, ... (Read 97 times)

mcmcdaniel · **on:** Jun 29, 2018

During the context of providing a service to a customer, the opportunity exists for ______________, which is the act of offering additional or complementary service-related options.
Fill in the blank(s) with correct word

Question 2

As a media class, one of the drawbacks of newspapers is ad clutter. Explain. As a media class, do magazines face the same disadvantage?

yasmina · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Suggestive Selling

Answer to Question 2

The average printed newspaper is filled with headlines, subheads, photos, and announcementsnot to mention the news stories. This presents a terribly cluttered environment for an advertisement. To make things worse, most advertisers in a product category try to use the same sections to target audiences. For example, home equity loan and financial services ads are in the business section, and women's clothing ads are in the metro or local sections.

Magazines are not quite as cluttered as newspapers, but they still represent a fairly difficult context for message delivery. The average magazine is about half editorial and entertainment content and half advertising material, but some highly specialized
magazines can have as much as 80 percent of their pages devoted to advertising. And given the narrowly defined audiences, this advertising tends to be for brands
in direct competition with each other. In addition to this clutter, there is another sort of clutter that has recently begun to plague magazines. As soon as a new market segment is recognized, there is a flood of me too magazines. Such a problem may devalue individual ads, and the magazines in which they appear may reach fewer consumers than the advertiser expected.