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Author Question: What factor generally determines which co-branding method is chosen by a franchisor? a. expertise ... (Read 72 times)

jwb375

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on: Jun 29, 2018
What factor generally determines which co-branding method is chosen by a franchisor?
 a. expertise
  b. personal preference
  c. profit potential
  d. none of these is a determining factor.

Question 2

Service performances are not considered to be multifaceted phenomena.
 
 Indicate whether the statement is true or false


Briannahope

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A. A co-branding relationship involving franchisors may develop through a variety of methods. The underlying motivation to engage in partnering activities is often a result of a firm's evaluation of its resources and expertise. Exhibit 7-3 presents a two by two matrix of resources by expertise and their resulting co-branding methods.

Answer to Question 2

F


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