« previous next »

Author Question: What factor generally determines which co-branding method is chosen by a franchisor? a. expertise ... (Read 117 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
What factor generally determines which co-branding method is chosen by a franchisor?
 a. expertise
  b. personal preference
  c. profit potential
  d. none of these is a determining factor.

Question 2

Service performances are not considered to be multifaceted phenomena.
 
 Indicate whether the statement is true or false


Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

A. A co-branding relationship involving franchisors may develop through a variety of methods. The underlying motivation to engage in partnering activities is often a result of a firm's evaluation of its resources and expertise. Exhibit 7-3 presents a two by two matrix of resources by expertise and their resulting co-branding methods.

Answer to Question 2

F


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Mutualisms, such as those that occur among plants and pollinators, generally involve large numbers o Mutualisms, such as those that occur among plants and pollinators, generally involve large numbers o
Scientific Method Scientific Method
Children with autism generally prefer interacting with objects over people. Children with autism generally prefer interacting with objects over people.
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
Delta method advice Delta method advice
Offset Method Plot of Land with Measurements Offset Method Plot of Land with Measurements
Video: Osmosis - Isotonic, Hypotonic, and Hypertonic​ Solutions

For a complete list of videos, visit our video library