The high-bandwidth communication connection between customers has not altered the nature of word-of-mouth communication or had a powerful influence on modern communications.
Indicate whether the statement is true or false
Question 2
Which of the following tasks is NOT typically required for a service organization to effectively customize a service?
a. Service organizations must invest in technological advancements that help personalize the service for their customers.
b. Service organizations must develop within their employees advanced and superior skills for personalizing the service for their customers.
c. Service organizations must educate their employees to discover customer desires.
d. All of these tasks are often required to effectively customize a service performance.
e. None of these tasks is often required to effectively customize a service performance.
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