This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: __________ theory suggests that consumers rely on opinions or testimonials from people they consider ... (Read 12 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
__________ theory suggests that consumers rely on opinions or testimonials from people they consider similar to themselves, rather than on objective product information.
 a. Equity
  b. Reference group
  c. Maslow's
  d. Brand loyalty

Question 2

HireUp Inc, a recruitment agency, has launched a series of advertisements about its capabilities in effectively
  managing firms' labor forces. Which of the following audience categories is HireUp most likely targeting?
 a. Household members
  b. Members of business organizations
  c. Professionals
  d. Government employees


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dawsa925

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
Reply #2 on: Jun 29, 2018
Thank you


dawsa925

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

U.S. Study on Identity Achievement With age, more young people are classified in identity achieveme U.S. Study on Identity Achievement With age, more young people are classified in identity achieveme
Wall painting with giraffes, zebra, eland, and abstract shapes, San people, Inanke Cave, Matobo ... Wall painting with giraffes, zebra, eland, and abstract shapes, San people, Inanke Cave, Matobo ...
Government in America: People, Politics, and Policy, AP Government in America: People, Politics, and Policy, AP
Out of Many: A History of the American People Out of Many: A History of the American People
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
Famous People with Parkinson's Disease Famous People with Parkinson's Disease
Video: Replication of DNA and Chromosomes/ How do cells replicate their DNA? (Animation) no Audio

For a complete list of videos, visit our video library