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Author Question: __________ theory suggests that consumers rely on opinions or testimonials from people they consider ... (Read 14 times)

cartlidgeashley

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on: Jun 29, 2018
__________ theory suggests that consumers rely on opinions or testimonials from people they consider similar to themselves, rather than on objective product information.
 a. Equity
  b. Reference group
  c. Maslow's
  d. Brand loyalty

Question 2

HireUp Inc, a recruitment agency, has launched a series of advertisements about its capabilities in effectively
  managing firms' labor forces. Which of the following audience categories is HireUp most likely targeting?
 a. Household members
  b. Members of business organizations
  c. Professionals
  d. Government employees


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dawsa925

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


cartlidgeashley

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Reply #2 on: Jun 29, 2018
Thank you


dawsa925

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Reply #3 on: Jun 29, 2018
No problemo


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