Author Question: The promotional tool used most often to communicate with members of a trade channel is personal ... (Read 63 times)

itsmyluck · **on:** Jun 29, 2018

The promotional tool used most often to communicate with members of a trade channel is personal selling. Which of the following is a reason behind this?
a. Personal selling is the most inexpensive form of communication.
b. Members of trade channels are the most conspicuous audience.
c. Members of trade channels are the target audience for producers of only household products.
d. The target audience represents a relatively small, easily identifiable group.

Question 2

Which of the following is NOT a part of the services marketing pyramid?
a. company
b. competition
c. customers
d. technology
e. providers