Trade sources used for finding prospective channel members ...

[yoroshambo]

Trade sources used for finding prospective channel members include all of the following except:
 a. Local newspapers.
  b. Trade associations.
  c. Trade shows.
  d. Grapevine.
  e. Other firms selling similar products.

Question 2

Unlike products, which frequently must adapt to a foreign culture, services are not often affected by cultural factors.
 
 Indicate whether the statement is true or false

[sierramartinez]

Answer to Question 1

A

Answer to Question 2

F
Services are more likely to be affected by cultural factors than products. A close cultural link exists between a society and its services. For example, Japanese consumers do not expect special treatment in a medical environment. In contrast, American consumers expect a good bed-side manner from physicians. This may be found in the Products, Services and Culture section (9-5).

[yoroshambo]

Gracias!

[nothere]

TYSM