Author Question: Securing the prospective channel members as actual channel members is usually the: a. First step in ... (Read 145 times)

drink · **on:** Jun 29, 2018

Securing the prospective channel members as actual channel members is usually the:
a. First step in the selection process.
b. Second step in the selection process.
c. Third step in the selection process.
d. Fourth step in the selection process.
e. Cannot be determined because it varies so much from case to case.

Question 2

Consumers' interests and product/service-related needs are becoming
a. more homogenous. c. less price sensitive.
b. more heterogeneous. d. more ethnocentric.

JaynaD87 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

A
Consumers' interests and product/service-related needs are becoming more homogenous worldwide. This promotes global standardization. Later in the chapter, it is indicated that consumers are becoming more price sensitive. This may be found in the Global Standardization section (9-1a).