When securing the cooperation of channel members, the channel manager is:
a. Selecting the channel members.
b. Evaluating channel member performance.
c. Motivating channel members.
d. Designing the channel.
e. Adapting the channel to the environment.
Question 2
Standardizing the core product/service, but allowing for easy modification from market to market is known as ___________________ ______ strategy.
Fill in the blank(s) with correct word