Author Question: Ideally, the channel manager should set the margins offered the channel members: a. So that margins ... (Read 135 times)

Garrulous · **on:** Jun 29, 2018

Ideally, the channel manager should set the margins offered the channel members:
a. So that margins would vary in direct proportion to the functions performed by the different classes of channel members.
b. So that margins would vary in inverse proportion to the functions performed by the different classes of channel members.
c. At a level at which the manufacturer can earn a reasonable profit.
d. At a level that covers all the costs of all channel members.
e. So that they entice channel members to promote the product.

Question 2

An important dimension of the product mix is the ___________________ ______, a number of related brands in the same product category.
Fill in the blank(s) with correct word