At the beginning stage of managing the marketing channel, it is assumed that:
a. Channel members have already been evaluated.
b. The channel design decision process has already taken place.
c. Channel members have already been motivated.
d. A problem has been identified and needs to be solved.
e. Channel members are ready and willing to cooperate in making changes.
Question 2
The term global localization or ___________________ _ is frequently used to describe the practice of global branding and localized marketing adaptation.
Fill in the blank(s) with correct word
The first commercially successful typewriter, manufactured in quantity beginning in 1874, surely fue
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