« previous next »

Author Question: A well-developed marketing channel comprised of the right channel members can create __________ ... (Read 122 times)

littleanan

  • Hero Member
  • *****
  • Posts: 575
on: Jun 29, 2018
A well-developed marketing channel comprised of the right channel members can create __________ between the manufacturer and channel members.
 a. synergy
  b. problems
  c. a legal partnership
  d. unforeseen obstacles
  e. conflict

Question 2

Which order of entry mode below is ordered from low to high control?
 a. Licensing, direct exporting, joint ventures, wholly-owned subsidiaries
  b. Indirect exporting, licensing, joint ventures, wholly-owned subsidiaries.
  c. Indirect exporting, franchising, direct exporting, branch offices.
  d. Strategic alliances, branch offices, franchising, licensing.


adammoses97

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
The entry mode classification that follows a general model of low to high control and risk is: indirect exporting, direct exporting, licensing, franchising, joint ventures, branch offices, wholly-owned subsidiaries. This may be found in the Deciding on the International Entry Mode section (8-3).


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Crop plants developed by selective breeding of the wild mustard plant. Crop plants developed by selective breeding of the wild mustard plant.
Face-to-face communication is the richest channel to relay a message from the sender to a receiver. Face-to-face communication is the richest channel to relay a message from the sender to a receiver.
Impact of zebra mussels on members of a Great Lake nearshore Impact of zebra mussels on members of a Great Lake nearshore
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives
Connecting blunt ends to create recombinant DNA molecules Connecting blunt ends to create recombinant DNA molecules
Video: Hypoglycemia Animation

For a complete list of videos, visit our video library