At the beginning stage of managing the marketing channel, it is assumed that:
a. Channel members have already been evaluated.
b. The channel design decision process has already taken place.
c. Channel members have already been motivated.
d. A problem has been identified and needs to be solved.
e. Channel members are ready and willing to cooperate in making changes.
Question 2
The term global localization or ___________________ _ is frequently used to describe the practice of global branding and localized marketing adaptation.
Fill in the blank(s) with correct word
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Marketing: An Introduction, 7th Edition