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Author Question: At the beginning stage of managing the marketing channel, it is assumed that: a. Channel members ... (Read 73 times)

jlmhmf

  • Hero Member
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  • Posts: 552
on: Jun 29, 2018
At the beginning stage of managing the marketing channel, it is assumed that:
 a. Channel members have already been evaluated.
  b. The channel design decision process has already taken place.
  c. Channel members have already been motivated.
  d. A problem has been identified and needs to be solved.
  e. Channel members are ready and willing to cooperate in making changes.

Question 2

The term global localization or ___________________ _ is frequently used to describe the practice of global branding and localized marketing adaptation.
 Fill in the blank(s) with correct word


makaylafy

  • Sr. Member
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  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

Glocalization


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