Author Question: Which of the following telecom companies would be likely to benefit from a direct comparison ad? a. ... (Read 16 times)

K@ · **on:** Jun 29, 2018

Which of the following telecom companies would be likely to benefit from a direct comparison ad?
a. GBL Inc, a company known for its pioneering designs
b. Unix Inc., the company with the largest market share
c. Myrna Technologies, an established leader in the market
d. Newtel, a small company that has just entered the market

Question 2

A particular group of consumers that is singled out by an organization for its advertising or integrated brand promotion campaign is called:
a. a target audience.
b. cooperative advertising.
c. a focus group
d. a sponsorship.