Which of the following telecom companies would be likely to ...

[K@]

Which of the following telecom companies would be likely to benefit from a direct comparison ad?
 a. GBL Inc, a company known for its pioneering designs
  b. Unix Inc., the company with the largest market share
  c. Myrna Technologies, an established leader in the market
  d. Newtel, a small company that has just entered the market

Question 2

A particular group of consumers that is singled out by an organization for its advertising or integrated brand promotion campaign is called:
 a. a target audience.
  b. cooperative advertising.
  c. a focus group
  d. a sponsorship.

[Bison]

Answer to Question 1

d

Answer to Question 2

a

[K@]

Thanks for the timely response, appreciate it

[xthemafja]

Excellent