Which of the following is true regarding advertising?
a. Advertising is a external to the social interaction process.
b. Advertising is solely responsible for the increase of product sales.
c. Advertising plays a pivotal role in world commerce.
d. Advertising is a simple communication process.
Question 2
Which of the following statements does NOT describe a fundamental characteristic of a core service?
a. A service lacks a physical form.
b. The customer and service provider often interact to produce the service.
c. It is difficult to standardize the quality of a service performance.
d. A service only exists at the time of its production.
e. External environmental forces heavily influence a service organization.
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Vienna: Social Structure and Social Interaction
Vienna: Social Structure and Social Interaction